In summer of 2014, Google announced the Pigeon Update for its Google search algorithm. The new update caused a sea change in local search results as this update made organic search optimization important for the best results for a local search.
Web experts are familiar with the term “Rich Snippets” yet the average website owner might not understand what the term means and why it is so important.
Google is always the force you monitor as you make changes to your keyword strategy, and the launch of RankBrain only solidifies the need to do so. In fact, it has been labeled one of the most influential ranking signal in terms of search engine results.
Since the concept of search engine optimization became a necessary website discipline, the practice of SEO has evolved into a complex and constantly changing discipline.
Accelerated Mobile Pages are Google and Twitter's latest option to get information to your mobile audience even faster. By eliminating some of the more complicated aspects of web page development, essentially boiling HTML down to its most necessary components, you can start loading information up on current events with practically no delay. We'll tell you more about the background and how to get started, so you stay in the game.